30th March 2012

Bright Grey: Special offer for women – must end December 21

When it comes to the cost of life insurance, you could say that women have an easier time of it than men. But not for much longer.

The EU’s Gender Directive means that from this December, insurance companies won’t be able to charge people different amounts based on gender. This means that women will have to pay the same as men. So now is a great time to sell your female clients cover before prices go up.

We’ve produced a range of sales aids packed with female-focused facts and figures, showing specifically why women can’t afford to ignore the need for protection.

Our claims sales aid shows that half of the women who claimed on our critical illness plans in the second half of last year were under 40. So if the women on your books think they’re too young to need protection, you can use this sales aid to show just how many in their 20s and 30s have made a claim.

Our stay-at-home mum sales aid shows why mums who don’t work need insurance just as much as those who do. Even if they don’t earn a salary, research says that the work mums do cooking, cleaning, and taking care of the children can cost as much as £30,000 a year.¹

And our additional conditions sales aid shows that we’ll cover your client for an early form of breast cancer – ductal carcinoma in situ. This means they won’t have to wait until their breast cancer has developed to a stage where perhaps more invasive surgery might be needed before they can make a claim. We’ll pay them 20% of the amount they’re covered for, up to £15,000.

Our magic circle sales tool offers a whole range of sales angles – you can choose the one that fits your client’s specific situation. What’s more, you can add your own logo and company details to make the sale even more personal.

Go to www.brightadviser.co.uk/magic

1. www.legalandgeneralgroup.com, March 2011.

Protection